Video Transcript

00:00
I still believe that especially the
fintech business is very much in need of
using soundly because it's they have
closing lot of branches becoming more
and more digital.
So the user journey is primarily digital
nowadays. A bank has been reduced into a
app or screen. Meaning that you cannot
really touch the the bank anymore. You
don't talk to a accountant in the bank
anymore.
00:23
Usually you would go into a bank and
there was a person who would you would
feel trust towards that person. person
relationship with the bank your economy
but now it's all reduced to a bank
and when we do that you are reducing the
communication band with as I used to say
into two senses and that is hearing and
seeing
whereas before you look at the big fine
banks you know the entrance the color
the paintings on the walls you know and
the smell perfe at the bank and some
00:52
small cookies in the corners as well now
all we have there is this you know
the
app and how can make a really cohesive
[fnyser] and engaging experience within
the app and still express this is a
solid brank you can trust us and you
know all the values how can that be
expressed in an app and that's really
difficult
so you need to really use sound to to
create that extra layer in the
communication of of conveying trust and
01:22
recognizability T
Imported from Sonic Minds

Why Banks Need Sound to Build Trust in the Digital Era

In fintech, everything has become digital: banks are no longer places, but apps.
And when human contact disappears, only two senses remain to build trust: sight and sound.
That’s where sound design becomes essential, not just aesthetics, but identity, trust, and recognition in a fully digital experience.

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As Sonic Minds, an award-winning sonic branding agency founded in 2004, we design sonic identities that move people, products, and brands. Rooted in Scandinavian design sensibility and heard worldwide, we help brands discover the power of sound – and make it a strategic advantage. We don't start with sound – we start with understanding. Through discovery workshops, research, and close collaboration, we uncover what truly defines a brand, then translate that essence into audio strategies that drive recognition, emotion, and lasting connection. Music, strategy, and technology work as one in everything we create. Our expertise spans the full sonic spectrum: audio identities, audio logos, music composition and production, UX and UI sound design, voiceover, sound design for products and video games, audio audits, and end-to-end audio branding strategy – partnering with clients from first note to final implementation across every touchpoint. Our global client portfolio includes ASUS, Arla, Volvo, Bang & Olufsen, DSB, Carlsberg Group, tabii, Ørsted, Telenor, Maersk, Jabra, and Danske Spil – brands that know the ones that sound distinctive are the ones that stand out. With teams and collaborators across Copenhagen, Stockholm, London, Berlin, New York, Riyadh, Istanbul, Sydney, and beyond – spanning Europe, the Americas, the Middle East, Asia-Pacific, and more – we craft sonic identities that resonate locally while working globally. In Sonic Minds, we believe that when we break the silence, it has to create more meaning than the silence itself. Otherwise, we're just creating noise.


#SoundDesign #Fintech #UXDesign

View transcript

I still believe that especially the fintech business is very much in need of using soundly because it's they have closing lot of branches becoming more and more digital. So the user journey is primarily digital nowadays. A bank has been reduced into a app or screen. Meaning that you cannot really touch the the bank anymore. You don't talk to a accountant in the bank anymore. Usually you would go into a bank and there was a person who would you would feel trust towards that person. person relationship with the bank your economy but now it's all reduced to a bank and when we do that you are reducing the communication band with as I used to say into two senses and that is hearing and seeing whereas before you look at the big fine banks you know the entrance the color the paintings on the walls you know and the smell perfe at the bank and some small cookies in the corners as well now all we have there is this you know the app and how can make a really cohesive [fnyser] and engaging experience within the app and still express this is a solid brank you can trust us and you know all the values how can that be expressed in an app and that's really difficult so you need to really use sound to to create that extra layer in the communication of of conveying trust and recognizability T

Is Your Brand Silently Failing? Why You Need an Audio Identity

Imported from Sonic Minds
00:29

Arla | Audio logo by Sonic Minds

Imported from Sonic Minds
00:51

MTA Solutions | Official Audio Identity by SonicMinds

Imported from Sonic Minds
00:15