Video Transcript

00:02
We want our audience to not only see us,
but to hear us.
The ASUS Sonic brand is more than a
jingle. It's a library of branded sounds
and music to use in different brand
touch points.
The ASUS brand aims to bring joy to the
world while being innovative, modern,
precise,
and human ccentric. We converted those
elements into sound.
00:35
We use notes from the A suspended or as
sus chords in our music, melody, and the
ASUS jingle.
The ASUS jingle combines our melody with
two additional sound components.
Harmonic textures to represent our
pursuit of a joyful life, heartfulness,
and our care for humanity. And tactile
elements to represent our brand's
engineering roots, our knowledge and
innovation. We used the ASUS Melody to
create new sound assets, not only for
campaign videos on YouTube, but as a
01:17
foundation of sounds and music for all
brand touch points, including product
reveals, events, retail space,
and even a special ringtone for the
latest Xen phone 9.
In the first 6 months, our Sonic brand
was used in 18 campaigns, four product
launch events across 68 countries.
01:43
Sound helps communicate our brand to our
target audience, increases awareness as
we expand business operations, and
strengthens the emotional bond we share
with our customers.
Let the world hear us.
Imported from Sonic Minds

Asus | Official Audio Identity by Sonic Minds

For ASUS, we developed a full audio identity to reflect their innovation, human-centric values, and global presence. From a complex, harmonically rich audio logo to two versatile brand tracks and an event music package, every element conveys joy, knowledge, and cutting-edge technology.

Our sonic identity gives ASUS a consistent and flexible sound across products, events, and media, making their brand instantly recognizable worldwide.


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LinkedIn: / sonic-minds

Instagram: / sonicmindsagency

Website: https://www.sonicmindsagency.com

As Sonic Minds, an award-winning sonic branding agency founded in 2004, we design sonic identities that move people, products, and brands. Rooted in Scandinavian design sensibility and heard worldwide, we help brands discover the power of sound – and make it a strategic advantage.

We don't start with sound – we start with understanding. Through discovery workshops, research, and close collaboration, we uncover what truly defines a brand, then translate that essence into audio strategies that drive recognition, emotion, and lasting connection. Music, strategy, and technology work as one in everything we create.

Our expertise spans the full sonic spectrum: audio identities, audio logos, music composition and production, UX and UI sound design, voiceover, sound design for products and video games, audio audits, and end-to-end audio branding strategy – partnering with clients from first note to final implementation across every touchpoint.

Our global client portfolio includes ASUS, Arla, Volvo, Bang & Olufsen, DSB, Carlsberg Group, tabii, Ørsted, Telenor, Maersk, Jabra, and Danske Spil – brands that know the ones that sound distinctive are the ones that stand out.

With teams and collaborators across Copenhagen, Stockholm, London, Berlin, New York, Riyadh, Istanbul, Sydney, and beyond – spanning Europe, the Americas, the Middle East, Asia-Pacific, and more – we craft sonic identities that resonate locally while working globally.

In Sonic Minds, we believe that when we break the silence, it has to create more meaning than the silence itself. Otherwise, we’re just creating noise.

View transcript

We want our audience to not only see us, but to hear us. The ASUS Sonic brand is more than a jingle. It's a library of branded sounds and music to use in different brand touch points. The ASUS brand aims to bring joy to the world while being innovative, modern, precise, and human ccentric. We converted those elements into sound. We use notes from the A suspended or as sus chords in our music, melody, and the ASUS jingle. The ASUS jingle combines our melody with two additional sound components. Harmonic textures to represent our pursuit of a joyful life, heartfulness, and our care for humanity. And tactile elements to represent our brand's engineering roots, our knowledge and innovation. We used the ASUS Melody to create new sound assets, not only for campaign videos on YouTube, but as a foundation of sounds and music for all brand touch points, including product reveals, events, retail space, and even a special ringtone for the latest Xen phone 9. In the first 6 months, our Sonic brand was used in 18 campaigns, four product launch events across 68 countries. Sound helps communicate our brand to our target audience, increases awareness as we expand business operations, and strengthens the emotional bond we share with our customers. Let the world hear us.

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Imported from Sonic Minds
00:29

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00:51

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00:15