Video Transcript

00:00
So how do you create this cohesive audio
design system? So it has been taken 40
years to come to the uh strength of
visual identity which we have today. All
brands have a visual identity have a
logo but still few brands have an audio
identity and struggle of you know how
should we sound today or tomorrow or
what music should we use here and how's
that combined with our app and how
should that be transported into the
phone system. So, how do you create this
cohesive audio design system that really
00:27
makes it a meaningful journey?
Imported from Sonic Minds

Is Your Brand Silently Failing? Why You Need an Audio Identity

We’ve spent 40 years perfecting the "look" of our brands. We have the logos, the colors, and the fonts down to a science. But what about the sound?

In today's digital landscape, your brand only has two senses to play with: sight and hearing. If you don't have a cohesive audio identity, your brand is literally fading into the background.

From your app's notifications to your hold music, every sound is a choice. Are you making the right one, or are you building on "rented ground"?

It’s time to stop failing in silence. Give your brand the voice it deserves.

Does your brand have a signature sound yet? Let’s talk in the comments!

#AudioBranding #SonicBranding #BrandIdentity


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LinkedIn: / sonic-minds
Instagram: / sonicmindsagency
Website: https://www.sonicmindsagency.com

As Sonic Minds, an award-winning sonic branding agency founded in 2004, we design sonic identities that move people, products, and brands. Rooted in Scandinavian design sensibility and heard worldwide, we help brands discover the power of sound – and make it a strategic advantage. We don't start with sound – we start with understanding. Through discovery workshops, research, and close collaboration, we uncover what truly defines a brand, then translate that essence into audio strategies that drive recognition, emotion, and lasting connection. Music, strategy, and technology work as one in everything we create. Our expertise spans the full sonic spectrum: audio identities, audio logos, music composition and production, UX and UI sound design, voiceover, sound design for products and video games, audio audits, and end-to-end audio branding strategy – partnering with clients from first note to final implementation across every touchpoint. Our global client portfolio includes ASUS, Arla, Volvo, Bang & Olufsen, DSB, Carlsberg Group, tabii, Ørsted, Telenor, Maersk, Jabra, and Danske Spil – brands that know the ones that sound distinctive are the ones that stand out. With teams and collaborators across Copenhagen, Stockholm, London, Berlin, New York, Riyadh, Istanbul, Sydney, and beyond – spanning Europe, the Americas, the Middle East, Asia-Pacific, and more – we craft sonic identities that resonate locally while working globally. In Sonic Minds, we believe that when we break the silence, it has to create more meaning than the silence itself. Otherwise, we're just creating noise.


#SoundDesign #SonicBranding #SoundStrategy #AudioBranding #SoundTalks

View transcript

So how do you create this cohesive audio design system? So it has been taken 40 years to come to the uh strength of visual identity which we have today. All brands have a visual identity have a logo but still few brands have an audio identity and struggle of you know how should we sound today or tomorrow or what music should we use here and how's that combined with our app and how should that be transported into the phone system. So, how do you create this cohesive audio design system that really makes it a meaningful journey?

Asus | Official Audio Identity by Sonic Minds

Imported from Sonic Minds
02:04

Why Consistency is the Infrastructure of Sound Branding

Imported from Sonic Minds
00:32

Being innovative isn’t what you think!

Imported from Sonic Minds
00:25