Video Transcript

00:04
to create a really strong order logo it
requires also a strong brand definition
so the brand needs to know who they are
what they want to be the values the
attributes because we built our audio
logo upon that basement so to say
so when we work with our brains
we
ask into the values and then we try to
convert those values and attributes into
music meaningful words that we then can
express in sound and music
Q&A

What Does It Take to Create an Audio Logo? | Sonic Minds

Follow us on other social channels:

LinkedIn: https://www.linkedin.com/company/sonic-minds/

Instagram: https://www.instagram.com/sonicmindsagency/

Website: https://www.sonicmindsagency.com

As Sonic Minds, an award-winning sonic branding agency founded in 2004, we design sonic identities that move people, products, and brands. Rooted in Scandinavian design sensibility and heard worldwide, we help brands discover the power of sound – and make it a strategic advantage.

We don't start with sound – we start with understanding. Through discovery workshops, research, and close collaboration, we uncover what truly defines a brand, then translate that essence into audio strategies that drive recognition, emotion, and lasting connection. Music, strategy, and technology work as one in everything we create.

Our expertise spans the full sonic spectrum: audio identities, audio logos, music composition and production, UX and UI sound design, voiceover, sound design for products and video games, audio audits, and end-to-end audio branding strategy – partnering with clients from first note to final implementation across every touchpoint.

Our global client portfolio includes ASUS, Arla, Volvo, Bang & Olufsen, DSB, Carlsberg Group, tabii, Ørsted, Telenor, Maersk, Jabra, and Danske Spil – brands that know the ones that sound distinctive are the ones that stand out.

With teams and collaborators across Copenhagen, Stockholm, London, Berlin, New York, Riyadh, Istanbul, Sydney, and beyond – spanning Europe, the Americas, the Middle East, Asia-Pacific, and more – we craft sonic identities that resonate locally while working globally.

In Sonic Minds, we believe that when we break the silence, it has to create more meaning than the silence itself. Otherwise, we’re just creating noise.