Video Transcript

00:04
to get started with order branding first
you need to acknowledge that
sound and music is important brand asset
a new company otherwise if it doesn't
get treated as an important factor it
won't create the value you want
so you need to first of all get an
overview of where to use sound the music
in your landscape it could be on whole
music it's the most important brand
touchpoint it can be social media it
could also be a product it could also be
a app so by identifying where is it we
00:31
are using sound
and how can it help us to create more
meaningful and effective communication
that's a really good start
but also take sound and music seriously
i hear many brands and companies says
well
we have an employee he's uh he's a
guitar player in his spare time we can
ask him so yes please do
but i also have a camera in my iphone
but that doesn't mean i'm a photographer
so
00:54
if you want to do it right
you should probably go to professional
people
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How to Get Started with Sonic Branding? | Sonic Minds

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As Sonic Minds, an award-winning sonic branding agency founded in 2004, we design sonic identities that move people, products, and brands. Rooted in Scandinavian design sensibility and heard worldwide, we help brands discover the power of sound – and make it a strategic advantage.

We don't start with sound – we start with understanding. Through discovery workshops, research, and close collaboration, we uncover what truly defines a brand, then translate that essence into audio strategies that drive recognition, emotion, and lasting connection. Music, strategy, and technology work as one in everything we create.

Our expertise spans the full sonic spectrum: audio identities, audio logos, music composition and production, UX and UI sound design, voiceover, sound design for products and video games, audio audits, and end-to-end audio branding strategy – partnering with clients from first note to final implementation across every touchpoint.

Our global client portfolio includes ASUS, Arla, Volvo, Bang & Olufsen, DSB, Carlsberg Group, tabii, Ørsted, Telenor, Maersk, Jabra, and Danske Spil – brands that know the ones that sound distinctive are the ones that stand out.

With teams and collaborators across Copenhagen, Stockholm, London, Berlin, New York, Riyadh, Istanbul, Sydney, and beyond – spanning Europe, the Americas, the Middle East, Asia-Pacific, and more – we craft sonic identities that resonate locally while working globally.

In Sonic Minds, we believe that when we break the silence, it has to create more meaning than the silence itself. Otherwise, we’re just creating noise.