Video Transcript

00:03
Well, when the client gets the audio logo and perhaps music as well, that’s when the
hard part starts, because I would say that it’s not so difficult to buy sound and music
today
There are many great companies out there, but the difficult part is implementing and
managing the sound and music correctly
In a typical global organization, you might have colleagues around the world, that do
not understand why we should use ‘that’ sound when we used to use another kind of
music, asking “Why can’t we do that anymore?”
So, there’s a long path of explaining to your colleagues why this is so important
And also how they should use the sound and music
We have experienced that the easier that you can explain and distribute the sound and music
to the client and the stakeholders, the more they tend to use it
So, the last part of it, the implementation and management, is definitely the most difficult
00:52
part, but that’s also where we have the long-term collaboration with our clients,
making sure that the sound and music is used and implemented correctly
Q&A

Implementation & Management of Audio Identity | Sonic Minds

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As Sonic Minds, an award-winning sonic branding agency founded in 2004, we design sonic identities that move people, products, and brands. Rooted in Scandinavian design sensibility and heard worldwide, we help brands discover the power of sound – and make it a strategic advantage.

We don't start with sound – we start with understanding. Through discovery workshops, research, and close collaboration, we uncover what truly defines a brand, then translate that essence into audio strategies that drive recognition, emotion, and lasting connection. Music, strategy, and technology work as one in everything we create.

Our expertise spans the full sonic spectrum: audio identities, audio logos, music composition and production, UX and UI sound design, voiceover, sound design for products and video games, audio audits, and end-to-end audio branding strategy – partnering with clients from first note to final implementation across every touchpoint.

Our global client portfolio includes ASUS, Arla, Volvo, Bang & Olufsen, DSB, Carlsberg Group, tabii, Ørsted, Telenor, Maersk, Jabra, and Danske Spil – brands that know the ones that sound distinctive are the ones that stand out.

With teams and collaborators across Copenhagen, Stockholm, London, Berlin, New York, Riyadh, Istanbul, Sydney, and beyond – spanning Europe, the Americas, the Middle East, Asia-Pacific, and more – we craft sonic identities that resonate locally while working globally.

In Sonic Minds, we believe that when we break the silence, it has to create more meaning than the silence itself. Otherwise, we’re just creating noise.