In collaboration with Saffron Brand Consultants, we created the immersive sonic identity for Into the Bright — Kyoto: Luminaries of Change. Inspired by the Japanese philosophy of kanyō—tolerance, forbearance, and generosity—our ambient composition “Baransu” was designed to radiate harmony, calm, and balance.
Set in Kyoto, we blended tradition and innovation into a timeless soundscape that guided global leaders through four days of dialogue and reflection.
This is how we translate philosophy into sound.


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As Sonic Minds, an award-winning sonic branding agency founded in 2004, we design sonic identities that move people, products, and brands. Rooted in Scandinavian design sensibility and heard worldwide, we help brands discover the power of sound – and make it a strategic advantage.

We don't start with sound – we start with understanding. Through discovery workshops, research, and close collaboration, we uncover what truly defines a brand, then translate that essence into audio strategies that drive recognition, emotion, and lasting connection. Music, strategy, and technology work as one in everything we create.

Our expertise spans the full sonic spectrum: audio identities, audio logos, music composition and production, UX and UI sound design, voiceover, sound design for products and video games, audio audits, and end-to-end audio branding strategy – partnering with clients from first note to final implementation across every touchpoint.

Our global client portfolio includes ASUS, Arla, Volvo, Bang & Olufsen, DSB, Carlsberg Group, tabii, Ørsted, Telenor, Maersk, Jabra, and Danske Spil – brands that know the ones that sound distinctive are the ones that stand out.

With teams and collaborators across Copenhagen, Stockholm, London, Berlin, New York, Riyadh, Istanbul, Sydney, and beyond – spanning Europe, the Americas, the Middle East, Asia-Pacific, and more – we craft sonic identities that resonate locally while working globally.

In Sonic Minds, we believe that when we break the silence, it has to create more meaning than the silence itself. Otherwise, we’re just creating noise.