Video Transcript

00:05
Does every brand need audio branding?
Well, I think in today’s world, it’s difficult not to use sound and music
So even though you say: “Well, we don’t do audio branding”, if you use sound and
music in some way, you are doing audio branding
Perhaps you’re just not doing it consciously
So, I would say that audio branding is for all companies that use sound and music in
some way in their communication
It could be on TV, radio, perhaps you have an app or a product with a sound, or it could
be a commercial for TikTok or Facebook
So, I would say in today’s digital world, it’s almost impossible not to use sound
and music
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Does Every Brand Need Audio Branding? | Sonic Minds

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As Sonic Minds, an award-winning sonic branding agency founded in 2004, we design sonic identities that move people, products, and brands. Rooted in Scandinavian design sensibility and heard worldwide, we help brands discover the power of sound – and make it a strategic advantage.

We don't start with sound – we start with understanding. Through discovery workshops, research, and close collaboration, we uncover what truly defines a brand, then translate that essence into audio strategies that drive recognition, emotion, and lasting connection. Music, strategy, and technology work as one in everything we create.

Our expertise spans the full sonic spectrum: audio identities, audio logos, music composition and production, UX and UI sound design, voiceover, sound design for products and video games, audio audits, and end-to-end audio branding strategy – partnering with clients from first note to final implementation across every touchpoint.

Our global client portfolio includes ASUS, Arla, Volvo, Bang & Olufsen, DSB, Carlsberg Group, tabii, Ørsted, Telenor, Maersk, Jabra, and Danske Spil – brands that know the ones that sound distinctive are the ones that stand out.

With teams and collaborators across Copenhagen, Stockholm, London, Berlin, New York, Riyadh, Istanbul, Sydney, and beyond – spanning Europe, the Americas, the Middle East, Asia-Pacific, and more – we craft sonic identities that resonate locally while working globally.

In Sonic Minds, we believe that when we break the silence, it has to create more meaning than the silence itself. Otherwise, we’re just creating noise.