Video Transcript

00:00
I know I don't think you can find any
serious company say let's go find some
stock average logo and use that because
then everybody else could use it. So how
can you in terms of sound if you use the
same music as everybody else you cannot
own it and then you build a brand on a
rented ground which you never be able to
own. So it's very important for brands
today to own their audio landscape as
well because especially in digital world
which most of us communicates in there's
only two senses.
Imported from Sonic Minds

Are You Building Your Brand on Rented Ground?

If your brand sounds like everyone else… is it really yours?

In a digital world built on sight and sound,
using the same music means blending in.

So the real question is:
are you building something you own… or something you’re borrowing?

Make it yours.

#sonicminds #sonicidentity #sound


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As Sonic Minds, an award-winning sonic branding agency founded in 2004, we design sonic identities that move people, products, and brands. Rooted in Scandinavian design sensibility and heard worldwide, we help brands discover the power of sound – and make it a strategic advantage.

We don't start with sound – we start with understanding. Through discovery workshops, research, and close collaboration, we uncover what truly defines a brand, then translate that essence into audio strategies that drive recognition, emotion, and lasting connection. Music, strategy, and technology work as one in everything we create.

Our expertise spans the full sonic spectrum: audio identities, audio logos, music composition and production, UX and UI sound design, voiceover, sound design for products and video games, audio audits, and end-to-end audio branding strategy – partnering with clients from first note to final implementation across every touchpoint.

Our global client portfolio includes ASUS, Arla, Volvo, Bang & Olufsen, DSB, Carlsberg Group, tabii, Ørsted, Telenor, Maersk, Jabra, and Danske Spil – brands that know the ones that sound distinctive are the ones that stand out.

With teams and collaborators across Copenhagen, Stockholm, London, Berlin, New York, Riyadh, Istanbul, Sydney, and beyond – spanning Europe, the Americas, the Middle East, Asia-Pacific, and more – we craft sonic identities that resonate locally while working globally.

In Sonic Minds, we believe that when we break the silence, it has to create more meaning than the silence itself. Otherwise, we’re just creating noise.