Video Transcript

00:00
The trend is you gna do your own banking
on the app or on a platform.
Ja.
So that means that the whole user
experience has been reduced to an app.
Ja.
And so the usability has to be really
high and that's where sound can add some
extra really powerful moments in the us
journey
for confirmation or something went wrong
or push notification sounds but also in
in the general communication. So if they
00:30
have a new service want to communicate
how good they are they only have visual
and and hearing to communicate that. So
we bank that says we are trustworthy and
we are innovative and we are whatever
engaging what you sound boring and stuck
and the old school then
we feel before we think.
00:56
M sens hearing are you know interacting
each other see something beautiful
something is cheap then the hearing is
overruling that
ja then you might say I don't really
know why I'm feeling this but it doesn't
sound right people say it's also word it
just doesn't feel right this doesn't
look at
Imported from Sonic Minds

Why Sound Design Matters More Than You Think

Sound isn’t just a detail. It’s what makes a brand feel modern, trustworthy… or outdated in seconds
In digital experiences, we feel before we think.

#SoundDesign #BrandExperience #Fintech

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As Sonic Minds, an award-winning sonic branding agency founded in 2004, we design sonic identities that move people, products, and brands. Rooted in Scandinavian design sensibility and heard worldwide, we help brands discover the power of sound – and make it a strategic advantage. We don't start with sound – we start with understanding. Through discovery workshops, research, and close collaboration, we uncover what truly defines a brand, then translate that essence into audio strategies that drive recognition, emotion, and lasting connection. Music, strategy, and technology work as one in everything we create. Our expertise spans the full sonic spectrum: audio identities, audio logos, music composition and production, UX and UI sound design, voiceover, sound design for products and video games, audio audits, and end-to-end audio branding strategy – partnering with clients from first note to final implementation across every touchpoint. Our global client portfolio includes ASUS, Arla, Volvo, Bang & Olufsen, DSB, Carlsberg Group, tabii, Ørsted, Telenor, Maersk, Jabra, and Danske Spil – brands that know the ones that sound distinctive are the ones that stand out. With teams and collaborators across Copenhagen, Stockholm, London, Berlin, New York, Riyadh, Istanbul, Sydney, and beyond – spanning Europe, the Americas, the Middle East, Asia-Pacific, and more – we craft sonic identities that resonate locally while working globally. In Sonic Minds, we believe that when we break the silence, it has to create more meaning than the silence itself. Otherwise, we're just creating noise.


#SoundDesign #Fintech #UXDesign