Video Transcript

00:00
say an audio logo does for a brand. We
use sound to as we as we mentioned to
explore kind of emotions that we can't
articulate with language, right? So for
example at a birthday, at a funeral or
at a wedding, you know that climactic
moment of emotions, you have to sing.
00:18
You can't you can't talk anymore. You
have to sing, right? And that's a bit
like what say an audio logo does for a
brand is like, okay, we've we've told
all our, you know, brand words. We've
tried to give all the messaging possible
through all the other means of
communication, video, tone of voice,
whatever it is, right? But then at the
end, what's the climax? It's we can't
say anymore. We just have to directly
feed you emotion,
right? So that's why it's always [music]
00:45
at the end. It's not in the middle, you
know? It's power cuz it's that point of
like, okay, we've we've tried to tell
you everything, but here we
Imported from Sonic Minds

Is Your Brain More Sensitive to Sound Than You Think?

Some brands don’t even need to be seen.
A single sound is enough for your brain to recognize them instantly.
That’s the power of an audio logo.

#branding #audiobranding #marketingservices

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As Sonic Minds, an award-winning sonic branding agency founded in 2004, we design sonic identities that move people, products, and brands. Rooted in Scandinavian design sensibility and heard worldwide, we help brands discover the power of sound – and make it a strategic advantage.

We don't start with sound – we start with understanding. Through discovery workshops, research, and close collaboration, we uncover what truly defines a brand, then translate that essence into audio strategies that drive recognition, emotion, and lasting connection. Music, strategy, and technology work as one in everything we create.

Our expertise spans the full sonic spectrum: audio identities, audio logos, music composition and production, UX and UI sound design, voiceover, sound design for products and video games, audio audits, and end-to-end audio branding strategy – partnering with clients from first note to final implementation across every touchpoint.

Our global client portfolio includes ASUS, Arla, Volvo, Bang & Olufsen, DSB, Carlsberg Group, tabii, Ørsted, Telenor, Maersk, Jabra, and Danske Spil – brands that know the ones that sound distinctive are the ones that stand out.

With teams and collaborators across Copenhagen, Stockholm, London, Berlin, New York, Riyadh, Istanbul, Sydney, and beyond – spanning Europe, the Americas, the Middle East, Asia-Pacific, and more – we craft sonic identities that resonate locally while working globally.

In Sonic Minds, we believe that when we break the silence, it has to create more meaning than the silence itself. Otherwise, we’re just creating noise.




#sonicbranding #brandstrategy #marketingtips #branding

View transcript

say an audio logo does for a brand. We use sound to as we as we mentioned to explore kind of emotions that we can't articulate with language, right? So for example at a birthday, at a funeral or at a wedding, you know that climactic moment of emotions, you have to sing. You can't you can't talk anymore. You have to sing, right? And that's a bit like what say an audio logo does for a brand is like, okay, we've we've told all our, you know, brand words. We've tried to give all the messaging possible through all the other means of communication, video, tone of voice, whatever it is, right? But then at the end, what's the climax? It's we can't say anymore. We just have to directly feed you emotion, right? So that's why it's always [music] at the end. It's not in the middle, you know? It's power cuz it's that point of like, okay, we've we've tried to tell you everything, but here we

Why Sound Design Matters More Than You Think

Imported from Sonic Minds
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A Journey of Sight and Sound: The Collaboration That Built tabii's Glo...

Webinars
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Join our team at Sonic Minds

Imported from Sonic Minds
01:10