Video Transcript

00:06
i would say some of the
the best brands
using sound and music
those are as you probably already know
mcdonald's doing a great job
i also think that the
intel is doing a great job and lots of
other grants but the reason why i think
they're doing a great job is because
they
they had this old logo which they made
for more than 10 15 years now but they
keep finding it making updates they're
00:30
making new revisions of it so you don't
get tired of it
so i think it's important that you treat
it as the same way as your visual
identity you keep refining it keep it
moderating and you can
bend it in a little ways so it reflects
the brains that you are today because a
brand isn't like an organism
it's always evolving
and the same way should be should your
audio identity
Q&A

The Best Audio Brands in the World – And What Makes Them Great | Sonic Minds

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As Sonic Minds, an award-winning sonic branding agency founded in 2004, we design sonic identities that move people, products, and brands. Rooted in Scandinavian design sensibility and heard worldwide, we help brands discover the power of sound – and make it a strategic advantage.

We don't start with sound – we start with understanding. Through discovery workshops, research, and close collaboration, we uncover what truly defines a brand, then translate that essence into audio strategies that drive recognition, emotion, and lasting connection. Music, strategy, and technology work as one in everything we create.

Our expertise spans the full sonic spectrum: audio identities, audio logos, music composition and production, UX and UI sound design, voiceover, sound design for products and video games, audio audits, and end-to-end audio branding strategy – partnering with clients from first note to final implementation across every touchpoint.

Our global client portfolio includes ASUS, Arla, Volvo, Bang & Olufsen, DSB, Carlsberg Group, tabii, Ørsted, Telenor, Maersk, Jabra, and Danske Spil – brands that know the ones that sound distinctive are the ones that stand out.

With teams and collaborators across Copenhagen, Stockholm, London, Berlin, New York, Riyadh, Istanbul, Sydney, and beyond – spanning Europe, the Americas, the Middle East, Asia-Pacific, and more – we craft sonic identities that resonate locally while working globally.

In Sonic Minds, we believe that when we break the silence, it has to create more meaning than the silence itself. Otherwise, we’re just creating noise.